ARM Board Member and executive vice president, Simon Segars discussed this week at Computex Taiwan 2012 how mobile technology will drive the next-generation of mobile computing.
He also highlighted that more than 95 % of the global tablet market is based on ARM Cortex processors, and that ARM is on course to achieve more than 50 % of graphics market share in Android tablets with its Mali™ graphics processing units (GPUs).
During his keynote at Computex he outlined the needs of the next Billion people who will connect to the Internet via mobile devices, as opposed to legacy PC technology. He also emphasized that this post-PC era has been heralded by many innovative products from a broad ecosystem of ARM partners who are using their expertise in mobile and the freedom of the ARM architecture to drive the mobile computing space. Users are demanding the mobile experience and manufacturers are able to quickly respond to this demand designing on ARM architecture.
Gartner estimates that the global tablet market will be more than 118 million units in 2012*, a 98% increase from 2011 sales of 60 million units.. With 25M+ Android tablets in 2011 the operating system will increase to between 50-60M devices shipped in 2012. Over 30% of the 2011 tablet market originates from Chinese manufacturers, as rapid innovation in the ecosystem is accelerating adoption.
The growth of the tablet market has featured new, innovative designs from a broad set of industry players and has revolutionized mobile computing, bringing affordable mobile technology to the mainstream computing market. The ARM business model, featuring a broad ecosystem of Partners, and experience in energy-efficient processor design has defined the mobile experience and enabled the growth of this new market. By providing industry-leading energy-efficient processing and graphics performance, ARM is enabling developers to create differentiated products to deliver the services consumers are demanding and is defining the computing experience.
The emergence of the tablet market has seen the development of a number of new manufacturers alongside the main global players, each offering a differentiated service based on ARM technology. The rise of local Chinese manufacturers like SmartQ, Haier, Meizu, Coby, GOMA, Hasee, Ramos, Ainol illustrates the new phenomenon of companies developing in China for the Chinese, alongside well-known global Chinese players such as Lenevo, Huawei and ZTE. This model is being replicated throughout the world’s emerging BRIC companies with examples such as Positivo and Digibras in Brasil.
A measure of the developing market and degree of differentiation enabled by the ARM business model is the fashion in which the market is segmenting to provide a broad range of screen sizes, software and price points to connect 6 billion people worldwide. This $1 trillion industry is driven by the collaborative ARM business model and has created innovative and diverse ecosystems across markets, from mobile to homes and automotive.